SUZETTE PASCAL
ALT - Agilent Campaign
As part of an overall brand awareness strategy, I initiated a multi-channel campaign to promote ALT's partnership with Agilent. I developed a clean design for use in email campaigns, postcards, flyers and on social media channels (LinkedIn & Twitter). The successful campaign resulted in a 75% increase in unique visits to the Agilent Systems section of ALT's website.
BJM Pumps - New Product Launch
At BJM Pumps, I led a comprehensive marketing campaign to launch the new RAD-AX (SKG) pump line. I crafted engaging content and graphics including ads, postcards, brochures, trade show banners and screen wipe giveaways. As part of the content strategy, I worked closely with a freelance writer to produce case studies, which were then submitted for online and print media placements. I also submitted the RAD-AX for numerous industry awards, which further contributed to brand awareness. The successful launch resulted in a 300% increase in sales over previously launched products.
Control + ALT + Delete Campaign
ALT is well-known as a reseller of refurbished lab equipment. They are lesser known for buying lab equipment from their customers. I initiated a memorable campaign to elevate awareness of the company's surplus lab equipment services.
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