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PROFESSIONAL EXPERIENCE

Marketing Coordinator, American Laboratory Trading (ALT)

August 2022 - Present

Responsible for developing email and social media campaigns. Crafting engaging content & design for the website and providing support for other marketing initiatives and sales enablement strategies.
 

Key achievements:
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  • Worked collaboratively on a website redesign, including crafting new content, blogs and graphics. 

  • Conducted a competitive analysis to support new website development.

  • Increased social media engagement and followers by over 200%, through various promotions and campaigns.

Marketing & Sales Coordinator, Energia

January 2022 - March 2022

Managed the company's social media, including developing compelling content and graphics. Supported the Marketing Director in the execution of rebranding initiatives across various channels. Assisted the Sales Director on lead development projects. Worked collaboratively with the team to produce a first-ever Energia Saves Podcast. Coordinated logistics for conferences and other events.

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Key achievements:
 

  • Established new CRM system (Sharpspring) to streamline marketing campaigns and target top customers.

  • Developed a social media calendar to support marketing and sales initiatives.

  • Conducted market research and assisted sales department with presentation materials and other projects.

Marketing & Tradeshow Coordinator, VACUUBRAND (Brandtech Scientific)

September 2019 - November 2020

Responsibilities included planning and organizing various trade shows, virtual events, webinars, and social media campaigns to promote organizational products and services. Developed email campaigns, scripts, web copy, and photos for marketing and product promotions. One of my key assignments in this role was to partner with graphics designers and vendors to create videos, marketing collateral, giveaways, materials, and sales content.

Key Achievements:

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  • Expanded market share for company by introducing video promotion strategies.

  • Significantly enhanced brand awareness, generated qualified business leads, and facilitated sales growth by designing and employing social media programs.

  • Introduced new webinar program and virtual events by collaborating cross-functionally with interdepartmental teams to streamline marketing initiatives during Covid-19 pandemic.

Marketing Coordinator, BJM Pumps (Industrial Flow Solutions)

August 2013 - September 2019

 Responsible for overseeing all marketing efforts and communications for the company, such as advertising, website, content strategy, new product launches, creative content, and technical updates. One of my key responsibilities in this role was to liaise with the COO, CFO, CEO, and Director of Sales to streamline all marketing initiatives. I was tasked with developing and integrating new strategies to enhance SEO and increase brand awareness, as well as organizing various national industry tradeshows to expand reach. I was also responsible for coordinating company events and oversaw travel arrangements for staff, including bookings, accommodation, and food.

Key Achievements:
 

  • Increased website visits by 200% through marketing promotions and campaigns.

  • Generated incremental sales of 30% in span of three years by developing and executing marketing campaigns.

  • Spearheaded multiple large-scale marketing projects for rebranding, logo changes, language translations, and a new website while ensuring optimal quality of all deliverables.

Marketing Coordinator, Ocean State Auto Auction

May 2007 - November 2007

Developed and executed strategies to streamline marketing and communication efforts across company website and advertising campaigns.
Collaborated with internal/external teams to craft eblasts, press releases, ads and sales letters, as well as organized events to promote offered products/services and generate business leads sales.

Marketing & PR Coordinator, Chamber of Commerce of Eastern Connecticut

June 2006 - May 2007

Managed marketing and communications including website, weekly e-newsletter, monthly newsletter, monthly news magazine and press releases. Effectively coordinated projects with vendors, media, volunteers, staff and business professionals. Cultivated strong relationships with media to increase news about Chamber initiatives and events. Increased member visibility through Grand Opening event promotion and advertising/PR opportunities. Hosted weekly cable access show, "Chamber Happenings." Interviewed monthly on AM radio show.

Public Relations Coordinator, K & M Productions

March 2006 - June 2006

Managed public relations for the First Annual Cape and Islands Whale Trail. Served as liaison between artists, IFAW (International Fund for Animal Welfare) board members, sponsors and dignitaries. Secured media placements in Boston Globe and a host of Cape Cod area newspapers. Assisted on project logistics and all events from Trail's inception to successful completion.

Public Relations Account Executive, McLaughlin, DelVecchio & Casey Advertising and PR (MD&C)

January 2004 - March 2006

​Served as Public Relations AE on all PR accounts for an advertising, marketing and public relations firm with $16 million in annual billings. Drafted press releases, on-line copy, radio interview scripts and public relations plans for clients. Cultivated relationships with consumer and trade media to leverage placements. Coordinated public relations projects that support marketing and advertising initiatives. Provided event coordination, conducted account research and performed administrative duties.

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